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Payless Shoes To Enter Cosmetic Category

Partnership with the Maesa Group.

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By: TOM BRANNA

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Will well-heeled consumers shop for their cosmetics in a shoe store? Probably not, but that’s not stoppingPayless ShoeSource from stepping into the beauty category. Payless, known for its affordable footwear, handbags and other accessories, will enter the beauty and body products category this September, the unit of Collective Brands Inc. Payless said it will launch the new line through an alliance with The Maesa Group, a France-based company that is engaged in manufacturing and sale ...

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